We bring fresh and unconventional thinking.

Here’s what we do.

  • We can work on a consultancy, interim, or fractional basis, to best suit your needs.

  • BRAND - vision mission values // creative management // activations

    MARKETING - campaigns // events // research // coaching

    COMMUNICATIONS - key messages // strategy // copywriting // media liaison

    • Companies looking for senior-level marketing skills for a specific need or timeframe.

    • Companies looking for help with writing creative briefs and/ or agency management.

    • Agencies looking to add strategic comms expertise to existing design or tech teams.

    • Freelance teams on juicy projects or tender wins.

  • BEER/ FMCG/ HOSPITALITY - craft beer// breweries // pubs and bars // events and festivals

    ARTS - theatre // arts venues // live events // festivals

    CAUSES - campaigns // communications // fundraising // engagement // partnerships

    WOMEN’S PROJECTS - equality initiatives // women’s causes

Rachel Auty | Founder, Consultant and Creative Director

Rachel is a marketing leader, brand and communications strategist.

She has 26 years of experience in marketing and business underpinned by formal qualifications in marketing, leadership and management, and coaching, and is a Fellow of the Chartered Institute of Marketing.

She has a degree in Fine Art and is a creative and entrepreneurial thinker.

She has worked extensively as a consultant and in-house head of department across the beer industry and the arts. This includes craft beer, arts festivals, theatre, visual arts and exhibitions, and live events.

Listen below to Rachel’s talk at the August 2023 Brewers Lectures event in Newcastle, ‘What Marketing Is Not (and other shocking truths you need to hear)’.

She has work directly with SME founder-owner-managers, senior management teams, and boards of directors across tech, charity and not-for-profits, and fmcg. This rare breadth of cross-industry business and marketing experience enables Rachel to bring fresh and unconventional thinking to drive change and build resilience.

A feminist and equality champion, she is outspoken about the value of women on boards and having marketing expertise at board level. Rachel is passionate about the representation of women and women in leadership, with the bulk of her activism focused on the heavily male-dominated beer industry. She was awarded Fellowship of the Royal Society of Arts (RSA) for her work to positively raise the profile of women in beer and she is currently a Women in Beer Mentor.

Rachel founded beer equality social enterprise, Women On Tap CIC in 2017. To date, she has shaped and delivered seven years of WOTFEST, a festival of beer and arts designed to celebrate women in beer and tackle sexism in the industry.

In 2021 Rachel founded the first ever Harrogate Beer Week - a town-wide celebration of Harrogate’s beer, local brewing heritage, and beer in the community.

Rachel is a member of the British Guild of Beer Writers (BGBW) and in 2021 won BGBW Best Beer Writer, Regional Media silver award. She was voted in as a Director of the BGBW in 2023.

Rachel is based in Harrogate, North Yorkshire. She works across the UK and internationally.