“Across two decades I’ve crafted communications and campaigns that forge meaningful connections and create lasting legacies. My work is rooted in humanity - telling the stories that matter, and bringing people together to experience joy and to thrive as purposeful communities.”

- Rachel Auty, Creative Consultant

 

We help arts organisations and social campaigns cut through the noise and reach the people who matter.

Cameron Rae Consultancy is led by Rachel Auty, an experienced marketing and communications specialist, partnering with arts organisations, community-led initiatives and social change campaigns to build audiences, strengthen brands and support meaningful change.

With over 26 years’ experience, including senior leadership roles in the arts and values-led commercial organisations, Rachel brings strategic clarity, creative storytelling and deep cultural understanding to every project.

A Fellow of the Chartered Institute of Marketing and the Royal Society of Arts, she combines creative thinking with cultural insight, commercial sense and human empathy.

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  • “Rachel is an organised, pragmatic member of our consulting team and has really helped us shift the organisation's profile in the museums sector. She is exceptionally skilled at thinking strategically and planning projects and campaigns. "

    Reyahn King, Executive Director (Consultant) at The Exhibitions Group

  • "Taking the project out to tender couldn't have been easier. Of the 10+ respondents, film production team Rachel Auty and Katie Greenhalf presented a strong combination of industry knowledge and insightful film making. Rachel and Katie have done an incredible job on this project!"

    Alex Metcalfe, Campaign for Real Ale (CAMRA), on a commissioned documentary film series about community-owned pubs

  • “It was a pleasure to work with Rachel Auty, who supported our marketing for almost a year. Professional and detail-oriented, she brings passion for the arts and an exquisite writing style.”

    Laura Pasetti, Artistic Director at Theatre of the 7 Directions

  • "Thanks so much for all your work... Very rarely does the result match what you have in your mind, but you have delivered for us."

    Harri Knight-Davis, Campaign for Real Ale (CAMRA)

  • "Rachel brings barrels of energy and enthusiasm to her work and spreads it liberally around her team. Over the 3 years I worked closely with Rachel at Harrogate Theatre, she engaged audiences in new and innovative ways."

    Linzi Tate, Head of Marketing at Lawrence Batley Theatre

  • "Whilst working with Rachel, I saw many rich relationships develop with businesses and organisations and have no doubt her relaxed, clear and inclusive communication style (coupled with an all-round affability) have been key to this. I've absolutely no hesitancy in recommending Rachel for anything that brings communication and communities together.”

    Porl Cooper, Freelance Theatre Producer, Programmer, and Events Manager

  • “Rachel is great to work with, very organised, enthusiastic about anything she does and brings her passion into all aspects of what she is delivering. Her expertise in all areas of marketing really benefited us as a business.”

    Alison Cole, HR Director at Brew York

We help you tell your best stories, inspire meaningful interactions, and create unique and memorable experiences.

We help identify and share the stories that matter most to help you shape and raise the profile of your brand or mission.

We generate new connections and help extend and deepen the relationships with customers, supporters, or audiences.

We devise interactions and events that engage people on a new level and put your brand, product, or cause at the forefront of their mind and on the tip of their tongue.