For more than 26 years we’ve been crafting communications and campaigns that drive purposeful connections and deliver lasting legacy.

 

Creative engagement that connects and inspires.

Cameron Rae Consultancy, led by Rachel Auty, specialises in strategic marketing, brand development, and communications for the arts, culture, and purpose-driven sectors. We help organisations engage communities, elevate their message, and deliver campaigns that leave a lasting impact.

Rachel brings over 20 years of hands-on experience in marketing, with a unique blend of creative flair, leadership, and empathy. A Fellow of the Chartered Institute of Marketing and the Royal Society of Arts, she has led brand transformations, delivered national campaigns, and brought creative vision to festivals, events, and community initiatives.

With a background in fine art and a career spanning charities, cultural institutions, and commercial businesses, Rachel offers a rare combination of strategic insight and artistic sensibility. She’s also a member of the Museums Association and Arts Marketing Association.

  • “Rachel is an organised, pragmatic member of our consulting team and has really helped us shift the organisation's profile in the museums sector. She is exceptionally skilled at thinking strategically and planning projects and campaigns. "

    Reyahn King, Executive Director (Consultant) at The Exhibitions Group

  • "Taking the project out to tender couldn't have been easier. Of the 10+ respondents, film production team Rachel Auty and Katie Greenhalf presented a strong combination of industry knowledge and insightful film making. Rachel and Katie have done an incredible job on this project!"

    Alex Metcalfe, Campaign for Real Ale (CAMRA), on a commissioned documentary film series about community-owned pubs

  • “It was a pleasure to work with Rachel Auty, who supported our marketing for almost a year. Professional and detail-oriented, she brings passion for the arts and an exquisite writing style.”

    Laura Pasetti, Artistic Director at Theatre of the 7 Directions

  • "Thanks so much for all your work... Very rarely does the result match what you have in your mind, but you have delivered for us."

    Harri Knight-Davis, Campaign for Real Ale (CAMRA)

  • "Rachel brings barrels of energy and enthusiasm to her work and spreads it liberally around her team. Over the 3 years I worked closely with Rachel at Harrogate Theatre, she engaged audiences in new and innovative ways."

    Linzi Tate, Head of Marketing at Lawrence Batley Theatre

  • "Whilst working with Rachel, I saw many rich relationships develop with businesses and organisations and have no doubt her relaxed, clear and inclusive communication style (coupled with an all-round affability) have been key to this. I've absolutely no hesitancy in recommending Rachel for anything that brings communication and communities together.”

    Porl Cooper, Freelance Theatre Producer, Programmer, and Events Manager

  • “Rachel is great to work with, very organised, enthusiastic about anything she does and brings her passion into all aspects of what she is delivering. Her expertise in all areas of marketing really benefited us as a business.”

    Alison Cole, HR Director at Brew York

We help you tell your best stories, inspire meaningful interactions, and create unique and memorable experiences.

We help identify and share the stories that matter most to help you shape and raise the profile of your brand or mission.

We generate new business and help extend and deepen the relationships with customers, supporters, or audiences.

We devise interactions and events that engage people on a new level and put your brand, product, or cause at the forefront of their mind and on the tip of their tongue.